A pop and colorful flight for Alitalia's relaunch.
When Etihad Airways purchase the 49% of Alitalia, Italians perceived the sales as a treat to Italian heritage. We launched Made Of Italy.
A global integrated campaign that started with an emotional short film, recorded in 6 countries connected by the sound of an iconic Italian song, performed by Malika Ayane.
Then a print and OOH campaign to showcase new uniforms, services and destinations with the fresh and unique pop style of Pierpaolo Ferrari from Toiler Paper Magazine.
Our iconic ads were everywhere, even in Time Square. And Online, we produced 12 branded contents on the Italian craftsmanship on Alitalia’s flights.
Then a print and OOH campaign to showcase new uniforms, services and destinations with the fresh and unique pop style of Pierpaolo Ferrari from Toiler Paper Magazine.
Our iconic ads were everywhere, even in Time Square. And Online, we produced 12 branded contents on the Italian craftsmanship on Alitalia’s flights.
The rebrand gave a fresh taste of Italy to the world, generating over than 262.000.000 media impressions and increasing sales by 10%.
Role: Art Director, Creative Concept
Awards:
Eurobest: Shortlist (Integrated)
ADCI Awards: 1 Silver, 1 Shortlist (Integrated, Photography)
Print & OOH 丨 Corporate
Print & OOH 丨 Destinations
Alitalia Made Of Italy 丨 Short Film
Alitalia Made Of Italy 丨 Case Study