A new way of communicating through music.
For teens, words don’t come easy. To make Coca-Cola part of the conversation.
How Coca-Cola could find a funny and simple way to connect them?
Whit music. We created a new kind of song and bottled it up in a new format: the emotisongs.
How Coca-Cola could find a funny and simple way to connect them?
Whit music. We created a new kind of song and bottled it up in a new format: the emotisongs.
The smallest part of a song that it’s exactly what you need to express. More than 300 famous lyrics were printed on Coke bottles, together with a code to watch and share. The emotisongs turning the iconic product into a new music media.
But we went further. We made a live service where local bands personalized messages and a digital library to share emotisongs on social media.
The campaign was amplified in many different ways in 25 markets, jumping from the digital world to becoming even a music festival. The emotisongs generated a great digital engagement earned 1 billion impressions in media. Making Coca-Cola literally part of the conversation for teens all over the world.
Role: Art Director
Awards:
Cannes Lions: 2 Shortlist (Media)
Epica Awards: 1 Gold; 1 Bronze (Mobile, Integrated)
ADCI Awards: 1 Bronze (Integrated)
