Giving voice to the hidden Italian heritage through intercoms.
According to UNESCO, Italy has the biggest artistic heritage in the world.
But at least 30% of it remains hidden inside private buildings. To get the attention to a problem that people can’t see, with FAI (the Italian trust) we used a brand new medium: intercoms.
But at least 30% of it remains hidden inside private buildings. To get the attention to a problem that people can’t see, with FAI (the Italian trust) we used a brand new medium: intercoms.
Thanks to the Talking Wonders, hidden treasures all over Italy could intercept passerby, tell them their story and lure them inside. Our campaign reached the attention of media and the Italian Minister of Culture that signed the first law to re-open and protect the artistic hidden places. As a result more than 500 places re-opened, new subscriptions to the FAI increased by 94% and above all a new Italians conscience about their national heritage
Role: Art Director, Creative Concept
Awards:
Cannes Lions: Shortlist (Media)
Eurobest: Bronze (Outdoor)
The One Show: Merit (Responsive Environments)
New York Festival: Finalist (Outdoor)
ADCI Awards: 3 Silver (Outdoor, PR, Promo)
FAI The Talking Wonders 丨 Case Study
FAI The Talking Wonders 丨 Stunt
Awards
Cannes Lions - Shortlist (Media)
Eurobest - Bronze (Outdoor)
The One Show - Merit (Responsive Environments)
New York Festiva - Finalist (Outdoor)
ADCI Awards - 3 Silver (Outdoor, PR, Promo)