Award winning design to help homeless.
In Italy, more than 20.000 homeless people are forced to live in the streets because they can’t have a place in shelters. To help the Milano In Azione NGO to fight this emergency and raise awareness, we designed The Shelter Box.
A multi-functional box thought to help homeless people in their daily needs.
Thanks to its telescopic structure, it can be transformed into a chair, a table, a bad and a bag. To increase awareness about the problem, we displayed The Shelter Box at the Milan Design Week.
Thanks to its telescopic structure, it can be transformed into a chair, a table, a bad and a bag. To increase awareness about the problem, we displayed The Shelter Box at the Milan Design Week.
We distributed the Shelter Box to homeless people with a printed call to action for passersby to donate in support of Milano In Azione. With 0 media budget we reached +530% of donors and we got more than 1.000.000 of media impressions.
Role: Art Director, Creative Concept, Design
Awards:
Cannes Lions: Shortlist (Outdoor)
ADCI Awards:1 Silver, 1 Bronze (Outdoor, Promo & Activation)
