Crafted and rooted in heritage.
This YouTube branded content highlights the unique heritage of Philly cheese, showcasing its local production in Germany, rather than its common association with the U.S. Under the direction of Kai Sehr, we share the heartfelt stories of the people from Bad Fallingbostel, illustrating that the company is built on a community of passionate individuals dedicated to crafting quality cheese. Their authentic experiences and commitment to tradition reinforce the message that Philly cheese is a true local product, rich in culture and community spirit. Because proximity matters.
Role: Art Director, Creative Concept