A brand new design.
STANCE is an academy that takes jiu jitsu and grappling seriously.
A unique place for training made of commitment, hard work and some of the best athletes and coaches in the Italian jiu jitsu scene. With that in mind, I developed the brand's identity. I designed the logo, handmade typo and jiu jitsu inspired illustrations which then I applied on the gym’s branded gear: kimonos, rashguards, hoodies and tees designed to be worn at bjj competitions, the gym or as everyday streetwear. The visual identity also included a dynamic and versatile layout for the brand's social media platforms.
A unique place for training made of commitment, hard work and some of the best athletes and coaches in the Italian jiu jitsu scene. With that in mind, I developed the brand's identity. I designed the logo, handmade typo and jiu jitsu inspired illustrations which then I applied on the gym’s branded gear: kimonos, rashguards, hoodies and tees designed to be worn at bjj competitions, the gym or as everyday streetwear. The visual identity also included a dynamic and versatile layout for the brand's social media platforms.
Role: Designer, Creative Concept
