Get into the spirit of change.
In this commercial series we leverage on two neighbours with opposite personalities to express IKEA’s motto: we are meant to change. Creating quirky situations that embodies the brand’s seasonality during Christmas and spring. We developed therefore an adaptable format for tv to show different narratives and product ranges according to brand’s commercial purpose.
Role: Creative Director
IKEA Christmas Collection丨TVC Format
IKEA Spring Collection丨TVC Format